About the author

Morten Krogh-Jespersen is the founder of dotnamics - an IT company that develop products and consults in the programming field.

Nokia and WP7: Why the next smartphone from Nokia will be Windows Phone 7 powered

by Morten Krogh-Jespersen 20. august 2010 14:52

First, this is my own guesswork, so if you were to bet money on this, it’s your own responsibility. But, I will try to give some valid points to why, the next Nokia smartphone will be powered by Windows Phone 7.

Ok, so if you were the creator of a brand new mobile phone operating system, and you were late in the game, what would you do to launch your new platform. iPhone is big, Android is big, Windows Phone 7 is nothing right now, but has a great potential. If I were CEO of Microsoft, I would call CEO of Nokia (Olli-Pekka Kallasvuo), the worlds biggest mobile handset company in the world, with “failures” in all their smartphones, with a proposal.

Nokia would be a game changer. So many people around the world trust that brand, so I would do everything that it would take. Apple makes profit on their phones by sale and by iTunes and Apps, Nokia, expert in manufacturing handset, and Microsoft, experts in software, could split the revenue in two. They are both so late in the game, that it would make the most sense.

Microsoft also wants to promote its Bing service, so the more that Microsoft can generate of mobile search on Bing, the more money it will make on advertising.  The sale of hardware is already outsourced by Microsoft to other companies, so why would Nokia not be one of them?

Nokia sees itself as a giant player, because it is a giant player. But who will make contracts with label records, app-developers, news-services etc., when you don’t have a smartphone that people want to buy, on an operating system not supported by many. Search, apps, games, music, office, all of that could be provided by Microsoft, and Nokia has proven they are incapable of delivering this service on its platform. Microsoft is far more able to make deals because they can include 90 % of all PC’s in the world in their potential customers.

Microsoft and Nokia has announced, that they will try to port Microsoft to Symbian Devices. Do I think Microsoft will throw services in the hands of Nokia, when they have a competing product to be released soon? NO – I do not think so.

I am probably wrong :)

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Smartphone | Windows phone 7